What is stevia?

Stevia, also known as steviol glycosides, is a plant-based sweetener that’s around 300 times sweeter than regular sugar. Often called the “sweet leaf”, stevia has become a popular natural sugar substitute for people looking to reduce sugar while still enjoying a hint of sweetness.

With zero calories and no effect on blood sugar levels, stevia is often used in health products - but like everything in nutrition, it’s not just what you use - it’s how you use it.

Why Purition uses stevia (and only a tiny amount)

In the supplement world, many companies rely on large amounts of sweeteners and flavourings to make their products ultra-sweet and hyper-palatable. They often blend multiple sweeteners to mask aftertastes, which can encourage overconsumption - because our brains are hardwired to crave sweetness, even if it’s calorie-free.

At Purition, our approach is different. We believe the best diet for long-term health is based on real food, naturally low in sugar, and free from artificial sweeteners. We don’t want to encourage a sweet tooth - even with zero-calorie sweeteners.

That’s why we only use a very small amount of stevia - just enough to gently balance the natural bitterness of nuts and seeds, and never enough to make our products overly sweet. In fact, we use less than 0.2g per 40g serving.

The type of stevia we use

Not all stevia is created equal. The stevia sweetener you find in supermarkets is often blended with bulking agents and additives.

Purition uses a pure form called Rebaudioside A (Reb A), which is the sweetest and least bitter steviol glycoside found in the Stevia rebaudiana plant. To make it, the stevia leaves are dried and subjected to a gentle water extraction process - no solvents, no chemicals. The result is an off-white powder with a clean taste.

Stevia-free alternatives

We understand that stevia isn’t to everyone’s taste. That’s why we also offer an unsweetened, unflavoured version of Purition called Unflavoured/Naked Blend. Available in both 40g sachets and 500g bags, it’s a perfect base for smoothies, yoghurt bowls or porridge that you can flavour and sweeten your own way.

FAQs about stevia

Is stevia healthy?

Yes, stevia is a natural, plant-derived sweetener that contains zero calories and does not raise blood sugar levels. It’s considered safe for daily use by major food safety authorities, including the EFSA and FDA.

Does stevia spike blood sugar?

No, unlike sugar, stevia has no effect on blood glucose, making it a popular choice for those managing blood sugar levels.

Why does Purition use stevia instead of sugar?

We use less than 0.2g of stevia per 40g serving to gently balance flavours, without adding unnecessary sugar, calories or carbohydrates.

Can I buy Purition without stevia?

Absolutely, our Unflavoured/Naked Blend contains no stevia or sweeteners of any kind, giving you full control over flavour and sweetness.

Key takeaways

• Stevia is a natural, zero-calorie sweetener derived from the stevia leaf.
• Purition uses pure Rebaudioside A, extracted gently use a water process - no chemicals involved.
• We use less than 0.2g of stevia per 40g serving only to balance the natural bitterness of seeds and nuts - not to make it super sweet.
• Stevia-free option available: Purition Wholefood Nutrition Naked Blend/Unflavoured.

Whether you choose a blend with a gentle touch of stevia or our Unflavoured/Naked Blend option, every serving is made from the same real-food ingredients Purition is known for - finely chopped nuts and seeds, natural fats, fibre, and natural protein.