Every working day, we take delivery of the freshest ingredients. We grind, chop, mix and pack them daily at Purition HQ here in Shrewsbury, in the heart of Shropshire.

There are no added sugars, artificial sweeteners, flavourings or fillers in our recipes. We simply combine real food ingredients - and by that we mean seeds and nuts. The protein, natural fats, fibre, vitamins and minerals found in Purition come from real food.

There’s a big difference between flavour and flavourings. Flavour is what Purition has because it’s only packed with real ingredients. Our Strawberry is from strawberries not strawberry flavouring, our Vanilla is made with real Madagascan vanilla pods. Just check our ingredients, you’ll see and taste the difference!

Purition makes healthy eating simple. When dashing about or as a quick and easy breakfast - just blend and go.

Food miles and provenance

Both are important to us. We don’t import untraceable ingredients from China; we buy directly from farmers across the UK and Europe. Our golden linseed and chia are grown in the UK. Our pumpkin seeds are grown on a farm in Greece. We are committed to quality, reducing food miles and making a healthy difference.

A bit about our chia seeds - which are actually grown in the UK, not South America. The amazing little seeds in Purition are from the UK’s first ever chia harvest. So we know that they are fresh, bursting with nutrients - and another reason why we love and focus on the provenance of our ingredients.