Chopping & grinding, not refining

When we say we use almonds, we absolutely mean 100% ground almonds. When we say we use coconut and sunflower seeds, we really mean we use coconut and sunflowers seeds – not a derivative or sub product. Why? Because that’s where all the nutrients are. Our processing is chopping and grinding not refining powders. This is what makes us different and in a good for your body kind of way.

We own and operate our own production facility. We source all of our own ingredients and we have direct relationships with our suppliers, and in some cases actual farmers, who produce ingredients for Purition. We also manufacture in small batches on demand. So product that was delivered to you today could have been made less than 24 hours earlier!

The same certainly can’t be said about other brands, many who imply they are natural when they are most definitely not. Just look past the marketing messages and head straight for the ingredients labels – you’ll be dizzied by a long list of synthetic ingredients, artificial flavourings, gums, thickeners and fillers.

It was brought to our attention that another brand has claimed that washing and preparing vegetables at home is a process and that you should not be afraid of eating their “processed” ingredients. What they don’t tell you is that these ingredients are so highly refined and devoid of any vitamins and minerals after processing, that synthetic vitamins and minerals must be added. Make no mistake, any process that can be done at home does not compare to the refining that is done in factories to make powders.