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The owners of a natural food production business in Shropshire are looking to grow their enterprise internationally by utilising the professional skills of part-time working mums. Forward thinking husband and wife team Edward and Louise Taylor, who co-founded Purition three years ago to manufacture a range of wholefood protein shakes, have recently taken on three new members of staff - all of which are working mums.
The move has seen the Purition team, based at the Shropshire Food Enterprise Centre in Shrewsbury, grow from five to eight in the space of four months. Gayle Parker, who has two children, joined the company as head of marketing in March, whilst Lorna McCann and Jill Hart both started working for the business in July. Lorna, a former journalist and PR account manager with two children, will be looking after the company’s PR communications whilst mum-of-two Jill will be focused on developing new business for Purition. Louise said: “We are absolutely delighted to welcome Gayle, Lorna and Jill to the team. “They will be working with us on a part-time basis but we are confident their skills will help us achieve our ambitions for growth. “Over the last six months the company has seen a significant increase in sales and we are keen for this growth to continue into the future which is why we took the decision to invest heavily in more staff. “We are quite aware that there is huge pool of talented, skilled and experienced mums in Shropshire looking for part-time, flexible work. “As parents ourselves we know first hand how difficult it can be to fit work around having children. “There is always something going on, a school fete, sports day, play or something else which you want to be able to attend and support your child at. “It’s one of the reasons we decided to set up our business in the first place and the reason why we have decided to create several part-time positions and dip into this talented pool of working mums. “I think it demonstrates that we are a modern, forward-thinking business and we are really excited that with this new team is in place we will be able to grow the Purition brand and launch it to the international market very soon.” Gayle, Lorna and Jill join existing team members Phillipa Garner, Alastair Heath, Robert Jones, Brad Frost and Harry Jacobs
Purition wholefood smoothie blends provide a healthy, convenient real food alternative to protein supplements and meal replacement shakes, making them ideal for people looking to improve their diet naturally and without refined sugars. Founded in 2013, the business was initially based at Harper Adams University in Edgmond but after 18 months production outgrew the site. It moved to its current base in January 2015. Louise said: “It has been a whirlwind three years and we are really proud of how far we have come in such a short space of time. “The next six to 12 months are set to be just as exciting.
We have lots of plans in the pipeline and taking our product to new markets across the globe will be a gigantic step in the company’s growth.” Purition works with a number of trade customers including London-based Whole Foods Market, as well as selling its products online at www.purition.co.uk
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